What does the pink mustache stand for? People often ask when they see it for the first time, and once you’re part of the community, a bigger meaning comes through. The pink mustache is a smile. It’s the goal of finishing your ride a little happier than you were before. It’s the belief that…
It’s official…the pink mustache has arrived in the Emerald City. Starting tomorrow, Friday April 12 at 7am, our newest community drivers will hit the road in Seattle. Joining its West Coast siblings LA and San Francisco, Seattle is lucky Lyft city #3, and we couldn’t be more excited.
Founder/CEO at Collaborative Fund
In San Francisco, you can find the “Airbnb-of-everything.” Just as Airbnb capitalized on the fact that many of us have a spare bed, bedroom, or even apartment from which we’d gladly make some money, many other industries have…
By Helen Jones
I spent Monday at TechCrunch Disrupt, one of San Francisco’s most anticipated technology conferences this year. From all the outstanding big guys and startups, here are three points that stood out to me.
1) BEING A “FOUNDER” DOESN’T JUST MEAN BEING THERE FROM DAY ONE.
Jack Dorsey, the creator of Twitter and founder of Square told his audience that he originally wanted to be an artist or a tailor – he never planned to be an entrepreneur.
He says a founder doesn’t need to be someone who was there from the beginning … companies have multiple “founding moments,” so it’s the people who have impact at those moments who should really be considered founders. ”A founder is not a job. It’s an attitude, it’s a role, it’s an idea that can happen again and again and again.”
His example: “Marissa Mayer – is a founder of Yahoo, she has the drive, moral authority and ability to change its course.”
Dorsey’s inspired by the founding fathers’ vision of a more perfect union—A strong philosophy that you need to be constantly open to change, recognize that work is unfinished, undefined and often wrong. We’re with him at Wolff Olins, we’ve termed that living in perpetual beta.
2) USEFULNESS IS A TERRIFIC MARKETING TOOL.
Airbnb founder Nate Blecharczyk told us that at his company they don’t think about the competition, they just think about what the need is, and how they can create a direct response to that need.
And so it was they started at the Democratic National Convention in Denver in 2008 –they knew there would be a shortage of housing available and got a primetime CNN video interview to spread the word about their solution.
Also at the conference was John Zimmer, from 11-week-old social ride-sharing service Lyft. He’s focused on word of mouth, iconic pink mustaches, and the sheer usefulness (and timeliness) of his new service to get the word out. Lyft is a real-time ride-sharing community that lets passengers request a pickup and instantly get a cheaper, safe and friendly driver to help them. It has worked for over 10,000 users already! And people all over the San Francisco are talking about those pink mustaches on what is apart from that a normal car.
3) TECH + PURPOSE MAKE A FRUITFUL UNION.
Corey Booker (@CoryBooker)– Mayor of Newark, NJ, perhaps an unlikely guy to encounter at a West Coast tech conference, was another one of my favorites. He has embraced all forms of social media to reach out, communicate with and hear from his community. He told the audience “technology has to have purpose, be mission-driven. It has the power to bring excellence to scale.”
He said “Martin Luther King would be a big user of Twitter.”
Helen Jones is a senior account director out of San Francisco.
Image via Hugh MacLeod (@gapingvoid)
Oh, what a ride!
A fistbump of gratitude to our trailblazing Lyfters for igniting SF with pink mustache fever! Today we’re launching out of beta and inviting everyone on board, including Android users. Spread the love to your friends, or download for yourself from the Google Play Store: …